That isn't necessarily as easy as it sounds.
Anyway, you overall point is right. Using revenue as the metric opens this up to being gamed with some sort of low or negative margins setup.
The problem is they cannot measure that as they are going off the shopify sales stats. Everyone would have to have a full fledged business and submit your financial reports to them for final judgement in the contest.
Actually, I think it's called 'let's put together a promotion that includes both shopify and 4hourworkweek and create a lot of talk about both'.
That being said, $125k is a lot of money, and kudos to them for encouraging startups. Sparkfun is dolling out $100k in a couple weeks. Perhaps this is the new marketing engine of web 3.14159?
Note comment above (using adwords to churn with 0% margin, but winning the contest for the $100k). Profit might be a better indicator, but obviously much harder to measure.
Did some computation here...
In order for Shopify to break-even with his $100K, they need 4,167 ($100,000 / $24 per month membership fee ) new registered paid stores.
After that 2 months contest, MAYBE some of them will bail out with the membership.
At the end, this contest is a very good marketing strategy to pull-in new customer.
divide by 6 (the contest is six months, not 2). That means 833 people for six months, some of whom will become successful and keep doing it. Then there's a 2% transaction fee for the entry level shop. Then, some will choose premium plans.
If they even get 100 successful new businesses (that last two years and end up on the 60/month plan), they've paid it back with interest - the unsuccessful startups are just a little extra. (And, they get people who will use the service as customers and tell their friends!)
When putting together the contest we really wanted to make it a contest for anyone, anywhere in the world. Throughout the planning I spent more hours on the phone with lawyers than I’d care to admit to anyone. Unfortunately, as time when on, it became clear that it would be impossible to hold the contest anywhere outside the US without fundamentally altering the original concept.
Without going into too much detail, the crux of the matter is the classification of the contest as a game of chance versus a game of skill. Apparently, being good at selling stuff online is considered chance by many agencies and therefore would be governed by Lottery laws, as silly as this sounds.
That being said, you can still participate in this contest wherever you are. The prize money is significant, but don’t forget the spirit of the contest: to give a kick in the pants to all those people who have wanted to start businesses but haven’t. The real prize is having a business of your own at the end of the six months. You’ll still have all the same resources and guides as everyone else: support from the Shopify team, help and guidance from Tim and other experts, and more control over your financial independence.
Really a great way to promote Shopify. I wonder how much they paid for this (prize money aside). I'll hand Ferriss one thing, the man knows how to get eyeballs on a product and get people excited about it.
I'd love to start a store but I'm drawing a blank on what to sell or especially where to find it. Looks like the drop shipping and importing world is a mine field.
I'm currently building a business. I wouldn't do it for just a chance at $100,000. It takes a lot more to get real entrepreneurs to build a real business.
What do I win?