This article has a good point, which I never had thought.
Headphones are also a fashion accessory. They are very visible, the most visible piece of technology you are carrying.
Same thing goes with watches. For many people its about brand and fashion, not so much about the features.
Maybe Apple wants to be in the fashion business. If you have watches and headphones, you pretty much cover all the technology people are currently wearing. And it makes very much sense to have both products inside the same company so that you can provide matching pairs.
If the pricing is reasonable, you could even imagine selling multiple sets of products for same customers. This headphone/watch pair for jogging, another one for your business look.
Also the Apple Store chain would fit in the picture quite nicely. One problem could be that Apple is getting lots of people to the stores, but they currently have a limited range of products to sell for them. You don't need that many iPhones or Macs, iPads are a little bit expensive for impulse purchase.
Headphones are also a fashion accessory. They are very visible, the most visible piece of technology you are carrying.
Same thing goes with watches. For many people its about brand and fashion, not so much about the features.
Maybe Apple wants to be in the fashion business. If you have watches and headphones, you pretty much cover all the technology people are currently wearing. And it makes very much sense to have both products inside the same company so that you can provide matching pairs.
If the pricing is reasonable, you could even imagine selling multiple sets of products for same customers. This headphone/watch pair for jogging, another one for your business look.
Also the Apple Store chain would fit in the picture quite nicely. One problem could be that Apple is getting lots of people to the stores, but they currently have a limited range of products to sell for them. You don't need that many iPhones or Macs, iPads are a little bit expensive for impulse purchase.