One color for the most present text, and another for the main background. One color for one level of headers, another for another background color (perhaps another block like a header or a sidebar), and so on.
Get a sweet font and you just might have a beautiful website.
I think “beautiful website” (or maybe just pretty) is that easy, but if all you’re hiring a designer for is to make something pretty, you shouldn’t be hiring a designer.
That's an interesting point. I agree pretty paint is not what you should hire a designer for, although you very well can and a lot of people do. I would say though that a beautiful website encompasses all of the above as far as being pretty, experience is perfect, etc.