Dunno if smartphones are really in the picture (yet), but between competing with TV for ad dollars and Craigslist for classified ads, they are in a tough spot.
Papers are quite capable of doing this sort of thing without deadline pressure. The Mirror, for example, once announced to the world that "Monty Flies Back to Front" (1942), and in 1952 told their readers that "Sir Vivienne Fuchs Off To North Pole".