I am all too familiar with only being good at certain things. My zombie startup almost failed before we had a chance to breathe. I was a developer driving around Houston, beating on doors to sell my product. And of the 30 organizations I approached, it did not result in one single meeting. I suck, so severely suck, at sales and anything to do with communicating with non technical people.

But about going beyond my own limitations, rather than trying to be all things, we just brought on some new partners to handle the marketing/sales, and things are finally starting to look up.