Amen. To me that article should be littered with [citation required] -- it is just full of wild assertions with no hint of reference to research. As in "Maybe a lot of the neurons in our brains are not just capable but ... motivated to be more adventurous, more exploratory or risky in the way they comport themselves... They're struggling amongst themselves with each other for influence... there's competition going on between individual neurons." Such anthropomorphizing of individual damn cells is completely unjustified without some kind of support.