It's hardly a PR disaster or a mess needs cleaning. It's just some pissy folks that are taking a little longer to get over it. It'll pass I'm just tired of hearing about it.
How long to you have to be tired of hearing about it before you admit it is a PR mess?
If the Google reader closing is mentioned in new Google product announcements a month from now, will you admit this was a PR disaster? How about a year from now?
Google needs to grovel to get their hands around this. By admitting mistake, they can actually redirect the message to something positive.
BTW, I agree with you completely. It is trivial for me to switch services, and I am tired of hearing about it. That being said, Google is eating its own shit sandwich. Google has no one to blame but themselves.
Really, groveling? yeah if anyone mentions Reader in a month's time it will be an issue. It's not a main new story, and Google won't get anything back by reversing their decision, the damage is already done. Some people are being overly dramatic and hypersensitive, they'll realize that and they'll get over it, as always.
Forget about "Reader" per se. Given that Google has sunsetted so many products recently, would you bet a key part of your small business infrastructure on an Evernote-killer by Google, or would you prefer to pay a company for Evernote?
You could be correct that this will just blow over. We shall find out.
The problem is that journalists tend to follow their leader, and this was written by Om himself. If I were a gambling man, I'd bet you will be proven wrong.