Biggest banks here refused to support Apple Pay and worked hard on legislations to open NFC access. Now we can pay with no fees to Visa/Mastercard or Apple even from our phones.
There's implementations for this in most European countries (iDeal/Wero, Bizum, MultiBanco, BanContact have been mentioned). What's missing is a unified standard that works across all European webshops and banks.
Biggest banks here refused to support Apple Pay and worked hard on legislations to open NFC access. Now we can pay with no fees to Visa/Mastercard or Apple even from our phones.