On re reading both of our replies I don't think we disagree:
> First, _. If you don't do these things (or you do them in a way that management doesn't expect or can't measure) you will have to do additional work to make sure they get measured
And you say:
> Always do the thing that your company will find most valuable for you to do
Yes, sure! But if it's not what's expected, then you probably have additional work that is called "communicating impact". And unfortunately, if you want to get promoted, you are going to have to spend some time communicating impact (unless the impact is self-evident, in which case you have already successfully communicated the impact)
> First, _. If you don't do these things (or you do them in a way that management doesn't expect or can't measure) you will have to do additional work to make sure they get measured
And you say:
> Always do the thing that your company will find most valuable for you to do
Yes, sure! But if it's not what's expected, then you probably have additional work that is called "communicating impact". And unfortunately, if you want to get promoted, you are going to have to spend some time communicating impact (unless the impact is self-evident, in which case you have already successfully communicated the impact)