Not really related to what I said but I'll bite. Let me try phrasing it in a different way, if someone asked you to, in addition to doing your own job, do someone elses, but instead of paying you for that additional work said you'd get great "exposure" and a future reward, would you jump at that chance?
I know many people that have because they care, they are hungry, they want to advance, they can do higher level things and want to prove themselves, etc. and the vast majority of them have gotten nothing for their trouble but extra work. We live in a world where working hard is always encouraged and its virtues extolled but rarely rewarded.