Jony Ive’s elevation was the problem: neither he nor his protege Alan Dye (who worked on the boxes) had UI training or experience and that has shown since iOS 7 where the focus shifted to things which looked nicer on the side of the iPhone box than they are in actual use - stuff like Liquid Glass shipping with an illegible lock screen keyboard is possible because they never put the lock screen in a presentation or product screenshot.
As a complete outsider, my impression is that this started slow because they had to politically overpower Apple’s actual UI group. Liquid Glass probably managed that with a unified look across all devices pitch which should’ve weighted the relative impact on the popular platforms much higher than the niche Vision Pro.
As a complete outsider, my impression is that this started slow because they had to politically overpower Apple’s actual UI group. Liquid Glass probably managed that with a unified look across all devices pitch which should’ve weighted the relative impact on the popular platforms much higher than the niche Vision Pro.