Agree, that was exactly my reaction. What a terrible introduction, wasting many words on such platitudes as telling me that the idea isn't new but it isn't old fashioned either, or that they want to provide "some respite for those who feel the internet has been disrupted enough already."
Reminds me of a commercial where an artist attempted to convince their friend in excited terms how amazing their new masterpiece was, only to reveal its a blank canvas and they ran out of paint.
