I think there is a generational part as well. The ones of us that are now deep in our 40s or 50s grew up professionally in a self-hosted world, and some of us are now in decision-making positions, so we don't necessarily have to take the cloud pill anymore :)
I'm in my 40s and run my own company. We deliver a data platform, our customers can choose between our self-hosted solution or run it on AWS/Azure for 10x higher cost.
I think there is a generational part as well. The ones of us that are now deep in our 40s or 50s grew up professionally in a self-hosted world, and some of us are now in decision-making positions, so we don't necessarily have to take the cloud pill anymore :)
Half-joking, half-serious.