A striking amount of business software runs on Windows because Microsoft was dominant during the peak PC era (e.g. 1990-2010). The companies running that stuff aren't doing so because old guys think Windows is good, they're running it because it's been built already and there's no real reason to change.
The next generation of business leaders already didn't build their companies on Windows or any other PC operating system because web apps replaced desktop apps and mobile devices overtook PCs in market share.
But it doesn't really matter to Microsoft. Microsoft isn't really the "Windows Company" anymore and hasn't been for some time. Azure, Office365, Sharepoint, etc. revenue dwarfs what Windows brings in and wouldn't be affected by Windows losing market share because everything is a web/electron client for a cloud service now.
In some ways, I suspect Microsoft views the Windows market share as more of a liability than an asset these days, because it makes them responsible for bad press events like BlueKeep and WannaCry. Business customers frequently buy support contracts with their licenses, whereas private consumers expect indefinite updates for a one time $120 fee. Given that, I wouldn't be surprised if they were intentionally letting consumer Windows slowly fade away.
Hum, how much of the success of azure is due to enterprise customers being in the windows ecosystem already? And what happens when the next enterprises are not?
Around 60% of Azure VMs are Linux. Between that and WSL it sometimes seems like Microsoft is putting more effort into being a Linux company than a Windows one.
Who could have predicted that back in the Slashdot days!
I realise that a good portion of the references to the product on that page is just "Microsoft 365", but other parts seem to include "Copilot" in the product name for Microsoft's office suite.
Macs were at a bit over 10% market share in q4 2024[1], but it's also worth noting that the PC market is shrinking as a whole. Windows still has most of the pie, but the pie itself is getting smaller, since many find phones to be a better (and cheaper) experience than Windows, and I can't say that I blame them.
I'm curious how inflated the numbers are from business sales, since the default option there is still Windows, even if you don't actually use any software that needs it (i.e. you just need a web browser). Consumer sales of PCs is probably only going to trend downwards, and it only got a small spike from people buying PCs for COVID.
>many find phones to be a better (and cheaper) experience than Windows, and I can't say that I blame them.
With that said at least using native apps on phones is becoming more and more of a risk. If you can get away with a browser that's fine. But if you need native phone features you are at the risk of Apple/Google cutting off your entire business for some hidden reason and nearly zero recourse. On that note people have been getting more worried about Apple starting to treat their desktop OS like a phone and locking it down more.
The risk of that happening, while real and problematic, is not a real concern for most people, as the liklyhood of anything happening is really low. Same goes for the OS being more closed of. The normies, to out it that way, are happy with the normal app store experience and won't notice the difference before and after a complete lockdown, since they've never gone outside the normal bounds to begin with.
Even OEMs that have the option to select Linux, e.g. Dell, Lenovo, have "works best with Windows" all over the place, one needs to be rather persistent to track down the Linux as pre-installed OS options.
The next generation of business leaders already didn't build their companies on Windows or any other PC operating system because web apps replaced desktop apps and mobile devices overtook PCs in market share.
But it doesn't really matter to Microsoft. Microsoft isn't really the "Windows Company" anymore and hasn't been for some time. Azure, Office365, Sharepoint, etc. revenue dwarfs what Windows brings in and wouldn't be affected by Windows losing market share because everything is a web/electron client for a cloud service now.
In some ways, I suspect Microsoft views the Windows market share as more of a liability than an asset these days, because it makes them responsible for bad press events like BlueKeep and WannaCry. Business customers frequently buy support contracts with their licenses, whereas private consumers expect indefinite updates for a one time $120 fee. Given that, I wouldn't be surprised if they were intentionally letting consumer Windows slowly fade away.