iOS has never been about easy to use, its been about hard to fuck up. I find it hard to believe that so many people who use windows but own an iphone/ipad are afraid of a filesystem. You show them a commercial where you plug an android phone/tablet in, then you are instantly dragging and dropping files just like a thumb drive without having to sync, then they are opening up an excel file using preinstalled open office (or for commericals airing on the internet maybe a video file being played using preinstalled vlc). Say the words "out of the box", no extra cost for these apps. If HTC and/or Samsung threw a hanful of programmers at porting open source apps to android and started this kind of advertising, iOS would be on the way out quickly.