IMO it is ironic the EU has forced Meta to take leadership in educating the public on the significance of "privacy," but not in the way the EU wanted. "Privacy" means two different things: (1) censoring sensitive personal life info from the public, versus (2) limiting government power. Who will invent the words to distinguish the two, I don't know, but it will turn "privacy ethos" into "X ethos" and "Y ethos," and Apple will sort it all out.