I imagine it would then depend on the intent and how that voice was presented.
If you got Bob who sounds awfully like Mr Very Famous Guy to record vocal that you then use to train your AI and use that vocal clone to sell your nutritional yeast extract as though it’s Mr Very Famous Guy selling it that would likely be a problem.
If you used the vocal clone to sell it, but said something like “oh hey it’s Bob here lots of people tell me how much I sound like Mr Very Famous Guy but I’m not him” then Mr Famous might have a case for his name being used without permission, but probably not the vocal clone.
But it’s all so new and there’s no precedent.
Given the lawyers are all busy working out whether using copyright protected books and music to train generative AI is legal or not - and have good arguments on both sides - it’s all a bit unclear how stuff like this will work out in the end.
If you got Bob who sounds awfully like Mr Very Famous Guy to record vocal that you then use to train your AI and use that vocal clone to sell your nutritional yeast extract as though it’s Mr Very Famous Guy selling it that would likely be a problem.
If you used the vocal clone to sell it, but said something like “oh hey it’s Bob here lots of people tell me how much I sound like Mr Very Famous Guy but I’m not him” then Mr Famous might have a case for his name being used without permission, but probably not the vocal clone.
But it’s all so new and there’s no precedent.
Given the lawyers are all busy working out whether using copyright protected books and music to train generative AI is legal or not - and have good arguments on both sides - it’s all a bit unclear how stuff like this will work out in the end.