I was both too early and too late for e-commerce. I started with it before payment gateways were really around. Paypal didn't like us because of high CC fraud. Many customers didn't even have credit/debit cards - they'd literally drive to the bank in the next town to find a cash deposit machine. Many countries didn't even have cash deposit machines. Logistics were too expensive and always breaking things.

But it's too late now because the conglomerates made it too cheap to compete with and the bar for affiliate programs is too high.

I'm not even sure if they're "tech companies" anymore. At least half their manpower is in blue collar jobs.