That’s very industry-dependent. I worked in a tech company that acquired a creative production company, and the tech leadership attempted to impose a metrics-based approach to what was a traditional creative process. That process had obvious signs of waste, including a high failure rate, excess travel expenses, etc., when compared to averages.
The result of this approach, centered on metrics, ranking, making lists and using “objective data”? They almost killed the golden goose. The successes dropped off and the averages declined. The tech side finally had to back off, and those people are back to acting like they always did.
The result of this approach, centered on metrics, ranking, making lists and using “objective data”? They almost killed the golden goose. The successes dropped off and the averages declined. The tech side finally had to back off, and those people are back to acting like they always did.