Maybe this is just my consumer perspective but I feel like TomTom really missed on a pivot to other GPS-related products that Garmin has successfully nailed. 10-15 years ago both companies were known mainly for car sat-nav systems but Garmin now has an incredibly diverse product line with well-liked fitness watches, bike computers, exploring/off-grid satellite communicators, marine charts, aviation, etc. Whereas TomTom seems stuck still selling the same handful of automobile satnav products which are surely squeezed to a tiny consume base between smartphone apps and feature-rich car screens.
I know there is map IP as well and maybe that's their only real business opportunity going forward.
I'm surprised that you can make more money from bike accessories than from aircraft avionics, but I guess everyone needs a bike accessory and nobody really NEEDS a G1000. Plus, no FAA to send paperwork to when you want to make a new bike pedal.
>I'm surprised that you can make more money from bike accessories than from aircraft avionics
Maybe if you're Garmin, and make very little aircraft avionics. They've never made much on it, since they only make a tiny piece of what aircraft use.
Boeing, Airbus, Lockheed Martin, GE (still in the game?) make enough on aircraft avionics to buy Garmin many times over. Garmin never made it into the space of high end aircraft positioning systems.
Flew yesterday in a Cessna 172 with G1000 glass cockpit for the first time. It's a pretty sweet product so hopefully they find more success in avionics.
I bought my first Garmin device more than 20 years ago and already back then they were the go-to source for consumer handheld GPS location/mapping devices.
Tomtom did try to enter this market with a series of GPS watches [0] some years back but the garmin watches were better in nearly every way and dominated the market quite quickly.
Garmin seems to be nailing it. I've recently got more into golf & snorkeling and Garmin have attractive devices for both those random activities that I could definitely see buying at some stage.
I know there is map IP as well and maybe that's their only real business opportunity going forward.