That's a really awesome coincidence, maybe I'll tell people that that's what it means from now on :D

The Greek word is "κοινοποιώ". It derives from "koino", which means public, and "poio" which means acting/doing something. So it literally means making something public. Sounds like a hell of a match for what your product does.

Also, those linked objects grow fungus-like. Actually, probably more lichen-like.

κινόπιο means "cinnamon" according to Google translate.