> Not sure how the US consumers would feel about their iPhone jumping in price by 30%.
Apple sells iPhones in Mexico at 30% over the US price and you still see iPhones everywhere, even considering the purchasing power of the average Mexican is about 1/10 of an American.
Mobile Vendor Market Share in Mexico - February 2022
Apple 17.12%
In the US apple is regularly above 50%, not to mention that the US market app store revenue per user should be higher as well. There's a reason Apple has segmented their products where they previously only sold flagship devices.
Not only that - the price increase from the iPhone 8 to the iPhone X, adjusted for inflation, was sightly more than 20% and people still bought iPhones.
Apple sells iPhones in Mexico at 30% over the US price and you still see iPhones everywhere, even considering the purchasing power of the average Mexican is about 1/10 of an American.