Let me tell you a secret: nobody cares. Except maybe the people who need to invent this stuff. Everybody else, including the ones who put the mission statement on the letterhead etc., just learned to ignore it. It's just like "How are you?" without really asking about your well-being. It's a kind of ritual. These words are basically empty, but have a function. However, the function is not so much in the meaning as in form. Nowadays you can't have a company without a mission statement, corporate values and so on. The point is, most values are the same. You don't have that much choice, you have to "embrace diversity" and so on no matter what you actually think. All companies do the same, and going in the opposite direction would be insane - you would simply lose customers.