yeah, people really trust those sites that offer to install something to improve your browser performance and keep you from being tracked.

I heard a Duck Duck Go ad on the radio over the weekend and I thought it was so odd. But now having read your comment I realize it’s probably one of the most “trusted” ways to advertise privacy software/webapps because it relies on potential new users going to their site whereas online ads would probably (rightly) be looked at with suspicion.

I'm in Denmark, recently there have been Duck Duck Go posters at bus stops in my part of Copenhagen.

well, at least this one ad would be true, and hopefully, those who would otherwise have clicked on that shady "web-accelerator" ad would've instead been saved by this one!

if there was one Nigerian prince who transferred 1 million dollars to a person's account that would set a bad precedent for all the gullible folks out there.

I am not sure, if that would change anything as reality is clearly perceived different with some people.