As an alternative to a different launcher you can block the domain responsible for the ads [0] in your DNS resolver. The Launcher will then fallback to less intrusive "ads" for the standard apps: YouTube, Google Play, Google Movies, etc.
I've added it to the adaway.org list [1], so it might find its way into blocklists you are already using soon.
Same approach for Samsung TVs. In fact nextdns has an option for Samsung ads explicitly so just enable that and point the TVs DNS to that. I presume this could be added to nextdns too with a custom url block.
I've added it to the adaway.org list [1], so it might find its way into blocklists you are already using soon.
[0] androidtvwatsonfe-pa.googleapis.com
[1] https://github.com/AdAway/adaway.github.io/pull/261