"Based" is a slang word that means the opposite of "cringe", which is the feeling you experience when you go to a recipe site and get treated to 500 words about how much the author loves winter.
Worth throwing out there that 'based' is a new-ish word and means different things to different people. As I have been discussing in this thread, my understanding of the definition of 'based' is something equal to cringe, or 'unpleasant', and sometimes 'racist'.
> 500 words about how much the author loves winter
Also discussed in this thread, but it is far from agreed-upon that those extra words are 'cringe'; at least some people here seem to enjoy that content.
And regardless, the existence of that content is an interesting discussion; is it a legal concern, or a result of capitalism and algorithms and SEO? Or something else entirely?