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Interesting take. If it really comes to pass, will Apple be preferable to Intuit?

Or for that matter, would Google or Robinhood enter the industry?



I use TurboTax and I can't wait to get off it. They nag you to upgrade. The web app UX is really bad. I would certainly use whatever solution Apple provided if it was easy and supported my use case. I have complex tax situations.

With Apple it's like anything else, if you are fully bought into the ecosystem it's going to be the best. I think there is a reason Apple Card isn't compatible with Intuit Mint right now. From a privacy and business model standpoint, Apple thinks they can do better. What I think we'll see soon is a budgeting tool similar to Mint built into the iPhone, with the Apple Card supported and a way to link 3rd party credit cards, with a pro-privacy data sharing model. Apple spins up a bank account for you via Goldman Sachs new platform. Apple encourages/incentivizes payroll deposits. Tax filing gets added to this product.




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