The problem with these types of "I'm an audiophile, so you should listen to me" type reviews are they can go both ways. For example, here's one I read recently that was on the other extreme of the spectrum. Also, written by an audiophile, supposedly.
As the original post acknowledged, judging audio is subjective even when done by professionals. He also points out that the AirPods Max makes things vary from person to person due to its DSP (This seems like buying and enjoying these headphones is an even bigger roll of the dice. Why didn’t he make a bigger deal out of this?)
That said, my understanding was that Bose was a running joke among audiophiles, so I was surprised that the author of your link recommended them. Makes me think he might not actually know what he’s talking about. But I’m no audiophile...
https://critically.medium.com/apples-airpods-max-is-an-insul...