FWIW, it's very common in my company. That said, I think if you came to interview with me and you'd say "e t c," that'd be totally fine. If you said "et cetera," I'd be confused for a bit, but personally, I wouldn't care.
Same with curl. Is it "curl" or "c URL"? Who cares...
Probably an Americanism? I'm American and I've been calling it 'etsy' since the late 90s. I hear 'E T C' and 'et cetera' on occasion, but the speaker is usually someone new to unix.