She was for Ops. They had Jef Katzenberg for content. That said, maybe neither of them had their finger on the pulse, and they are too old and rich to be 'hands on' founders - so without some really competent lieutenants this was going to fail.

$1B is goddam lot of money to spend on something with $0 capex.

The mobile app is a tiny cost.

So you have paying for the content then distribution. The later should have been royalty based and also drive most of the distribution.

It almost smells fishy.