> Using some combination of behaviour analysis, flagging new and/or cookie-less browsers, and (I suspect) human review FB have gone to great lengths to try and assure their customers that all humans have one and only one account under their true legal name and biographical details.
They're not very good at that. A pretty big chunk of people I have as friends have fake names, some of them even after me reporting their names for being fake.
Real names don't matter to social networks. You are you because your behavior is your behavior no matter what the attached label is, and no one bothers to change that for a “fake” account. However, real names are great at keeping the naive crowds deluded about social networks being tools for “personal” communications with “real” “friends”.
> me reporting their names for being fake
So how does it feel to be in a punitive squad? Do they at least pay you well for all the atrocities?
It's somewhat annoying when people on FB are unrecognizable due to name/profile picture changes. I don't especially like FB in general, and would consider it a positive if FB enforcing their T&C caused people to leave the platform. (Or if it forced a change in the T&C.) The people I've reported are aware of my feelings.
They're not very good at that. A pretty big chunk of people I have as friends have fake names, some of them even after me reporting their names for being fake.