That might be the game at your company. The company I work for lies and plays mind games. I assume all large companies do - just look at other comments in this thread that suggest this.
See the comment above your's about "unfair treatment".
At my company, your rating should be evaluated against the standard according to HR policy. I have been given a low rating in the past simply because somebody else got a high rating. Some departments require that the highest rating be 'balanced' by giving someone a lower rating, even when they don't deserve it. I know this because I have friends in management who have confirmed this.
The year after this, I filled the role of a tech lead as an intermediate developer. I was a key part of an enterprise-wide upgrade and recieved a commendation from the leader of that initiative. I was up for the highest rating, but did not get it. Why? Somebody else on the team was also doing an awesome job and they didn't have an FDN from the prior year. Policy states that only the current year should be part of the rating. My manager even said they believed that I "...deserved a distinguished rating, but [they] couldn't get it". Not to mention, can you imagine giving two out of ten employees an FDN to balance out two distinguished?
I left that team for a new team. On this team I got an average rating, but 12% of my target bonus (we are a pay for performance shop). Why so low? Because I took parental leave and my point count wasn't as high as others'. HR policy forbids point comparisons and also forbids any negative impact from taking parental leave. This team also tried to state that my work as an Application Security Champion for the system was not to be counted as part of my job, but as a supplemental role. Policy stated that it should be considered part of my job. I filled this role for six teams across two departments and received very positive feedback from two individuals that I interacted within the security subdivision.
These are probably half of the major issues which impacted my monetary, promotion, or rating outcomes.
As for head games, they play too many to list. One very memorable one is how I was told by my manager that some people only have the potential to be an intermediate developer, but later being told that if I stay in that position too long they will try to get rid of me because if you stay in that position for too long it shows you don't have any potential.