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An abandoned cart reminder email sent a few hours later has a ridiculously high conversion rate - around 15% in my experience. Online vendors aren’t going to stop that practice, especially when the big e-commerce platforms make it easy to do.


Reason enough that they should be illegal or at least strictly and specifically opt in, not as part of general marketing consent.

If a customer really wants or needs something they’ll go back and buy it. The world doesn’t need the excess consumption of people psychologically manipulated into buying stuff they weren’t going to.




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