There are multiple things you can do with GA of course, like IP anonymization, setting a smaller expiration date for that cookie, etc, however trust in Google Analytics is low and that won't change.
Also a lot of websites, especially personal ones, are in violation of ePrivacy. You may not need GDPR consent for analytics, qualifying for a legitimate interest, but you still need a cookie banner when dropping cookies for analytics.
The market is clear about it, analytics have to be first party and privacy preserving.
Also a lot of websites, especially personal ones, are in violation of ePrivacy. You may not need GDPR consent for analytics, qualifying for a legitimate interest, but you still need a cookie banner when dropping cookies for analytics.
The market is clear about it, analytics have to be first party and privacy preserving.