So what? Informed consent is also "a real challenge" for some medical studies, does that mean we should let doctors carry out unethical studies?
I'm actually pretty sympathetic to Wacom in this instance, more sympathetic than the blogpost author at least. But unethical actions are unethical regardless of whether acting ethically is "a real challenge" for some companies.
The deep problems of “informed consent” are apparent in medical studies/treatment. Few patients are equipped to be informed because they don’t have a med school degree.
Since users ”can’t be informed” about tracking, it doesn’t make sense to discuss whether they “should be informed”.
Doubtless there are deep problems with "informed consent", but saying they "can't be informed" is nonsense. Is your plan to not bother to inform people because they "can't be informed", and decide what's best for them without their knowledge or consent?
I'm actually pretty sympathetic to Wacom in this instance, more sympathetic than the blogpost author at least. But unethical actions are unethical regardless of whether acting ethically is "a real challenge" for some companies.