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The prior media coverage of this suit described it as a $35bn lawsuit, because the working number was 7mm incidents and the media assumed (and plaintiff alleged) Facebook acted “intentionally or recklessly” and went with the $5k/incident damages.

If we assume the 7mm Illinois resident incidents number is correct, Facebook settled for about $79/incident.

On the one hand Facebook would obviously not want to pay any amount in a lawsuit over their facial recognition feature, but on the other hand the law was about 1% as impactful as it had been written to be.



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