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Replacing the 'ol' suffix in 'googol' brings 'google' much closer to common English phonetics. These could all be pronounced the same but would have been a harder sell:

* gugal -- like frugal

* gugle -- like bugle

* ghougle -- like ghoul

* googull -- like gull



So should they rebrand as Clickle?


That would actually fall within the "goofy name but phonetically consistent" category that would be excusable once big, so maybe.




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