- looping is solved and convenient to configure
- it can be cross media barriers (copied into a text, copied into an e-mail, etc.)
- it pleases the bandwidth gods (are gifs usually smaller? i know that they have a limited color palette)
That being said, #2 is critical. I often open Safari to get gifs to copy to iMessage because Chrome and Firefox don't properly copy gifs.
AV1 may be a way to make that more "standard" (big hand wave) but adoption is conditional upon this type of common man friendly portability.
- looping is solved and convenient to configure
- it can be cross media barriers (copied into a text, copied into an e-mail, etc.)
- it pleases the bandwidth gods (are gifs usually smaller? i know that they have a limited color palette)