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Smart speakers and possibly smart home in general. They won't/haven't missed entirely, but they are quite behind Alphabet and Amazon.


I think that depends how you define "behind". HomeKit has some functionality gaps at the moment, and less hardware supports it, but what it does do, it does tremendously well and with higher security bars than some of the competing technologies.


I have a full Homekit setup and I have to agree. I didn't try Google, but Amazon was a confusing experience. At the end of it turns out requests to turn off my lights had to go over the internet, vs Homekit where all device signaling is handled locally.

But what I think the parent was referring to is that Apple has no hardware offerings for the home aside from Homepod and Apple TV. Meanwhile Google has Nest and Amazon has Ring.


Yes, this is correct. Apple doesn’t make money from HomeKit directly. That’s just a feature of their ecosystem: not a product within it. Currently, Apple only has the HomePod which is frankly quite weak relative to a Google Home or Echo. Then of course there is no Nest or Ring competitor product line.


Good one, forgot that.




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