It's in the zeitgeist. The Cambridge Analytica scandal gave the public a tangible threat in Facebook's data promiscuity. At that point, the entire system is incentivized to dig deeper. Whistleblowers who previously wouldn't have thought of leaking start getting inquiries; legal teams ask for contracts to be re-assessed; Congressional staffers make calls; NGOs mobilize to start court cases, et cetera.
Similar to what happened post-Snowden in the E2E space.
"End to end", encryption that is opaque to intermediate parties (ie email without GPG is not end to end because your mailserver can read your messages, even if the channel between you and your mailserver is encrypted).
It's in the zeitgeist. The Cambridge Analytica scandal gave the public a tangible threat in Facebook's data promiscuity. At that point, the entire system is incentivized to dig deeper. Whistleblowers who previously wouldn't have thought of leaking start getting inquiries; legal teams ask for contracts to be re-assessed; Congressional staffers make calls; NGOs mobilize to start court cases, et cetera.
Similar to what happened post-Snowden in the E2E space.