Indeed. If I try to offer non-gmail email options to people, even here on HN, people will go “Oh. But they cost money”, as if that’s something deeply unnatural.
Me, I’m happy to pay, because it means that I know I’m a customer, not a product.
This probably isn't so true for the pay email services, but I just wanted to note that these two things are by no means mutually exclusive. Plenty of services are more than happy to take your money and "make you the product." It's so easy to do on the web, few can resist.
Which is why you should always choose a service which offers full access via standards-based protocols so that you always have the option of owning your own data.
Me, I’m happy to pay, because it means that I know I’m a customer, not a product.