As a marketer emails are really limited. This opens up possibility of higher engagement and less friction for what you want Gmail customers to do. I work for a loan company - get a rate quote IN YOUR EMAIL! Customer saves time and I just cut 2 steps out of our funnel.
The required coding and browser compatibility scare me a bit though. Nothing to piss off consumers than an email that doesnt work as promised.
As a user, screw you.
Sorry to be harsh, but the fact of the matter is the harder your life is, the easier my life becomes, no joke.
I dont want AMP. In fact, I want emails to go the other way. It already annoys me that email marketers can track whether i have read their email or not.
I'm not sure if this is a sarcastic comment or not. I don't want even more obnoxious emails from marketers. As someone else pointed out the only interactivity I want from email is unsubscribe. What you described is everything that's wrong with the internet and Google on particular. I don't want any needs marketers have to be part of decision making process for new web standards.
Cool, and as a user, I want every marketeer to be hanged and quartered </sarcasm> But really, marketing as a whole is broken.
Do you actually like watching advertising, and getting hundreds of spam and impossible-to-unsubscribe marketing emails every day?
If not, why do you think your users will?
There's nothing good in marketing. It doesn't help the ability of users to buy products (if the goal is that the user buys the best product for the lowest price, the best tool for that would be providing more independent comparable reviews, and better price comparison search), and it certainly doesn't help the user get to the content they want (which is not the ad).
The only reason users ever subscribe to marketing content are (a) to figure out when sales are, snd (b) coupons. Actually sell everything at a better price all year round, improve price comparison engines, and you won't need any of that anymore. The net benefit for society is negative.
As a fellow marketer, how will you feel if email, an incredibly high performing and cost effective (essentially free) channel, turns into a auction where you have to pay a dynamic price to get any reach similar to FB?
I see AMP as a stepping stone towards building a walled garden for the web. There's a lot of benefits, but definitely a loss of control and leverage for marketers in some ways.
My concern is that as Gmail diverges away from the rest of the email world, if a significant percentage of a business's users still use Gmail, they lose direct ownership of that relationship. The tabs were just the first step. I see AMP as potentially the second.
> I see AMP as a stepping stone towards building a walled garden for the web.
In what way? AMP is merely a subset of HTML that any mail client can implement.
> definitely a loss of control and leverage for marketers in some ways.
You still have to explain yourself on this point. It adds one more option for marketers in addition to the MIME types already supported. How does this cause marketers to lose control?
I think there will be very legitimate advantages to AMP for email. However as more and more marketers embrace it, that gives away leverage. It is a very gradual thing.
However much like the ad ecosystem, if Google can control the entire email experience from inbox to landing page, and marketers become dependent on it, then that allows Google to exert pressure in other areas that benefit it. My bet is that this eventually takes the form of an auction model for ensuring your messages reach the inbox of the users. But this is a very long-term thing, which is why I see AMP as merely a stepping stone (and not necessarily a direct one). Hope that clarifies a bit.
As a marketer emails are really limited. This opens up possibility of higher engagement and less friction for what you want Gmail customers to do. I work for a loan company - get a rate quote IN YOUR EMAIL! Customer saves time and I just cut 2 steps out of our funnel.
The required coding and browser compatibility scare me a bit though. Nothing to piss off consumers than an email that doesnt work as promised.