To quote Gabe Newell "Piracy is almost always a service problem and not a pricing problem", when pirating is more convenient than buying legally you are incentivizing it on multiple levels.
This has proven true time and time again for myself. Steam, Spotify, Netflix, and Sling all lead to the elimination of me pirating media. And I'm a lot more inclined to spend money on the occasional game/album/movie/show that those services don't offer than I was before.