For the right price I'm okay. I paid Netflix for an account but they use my data to train their algorithm and enhance their product. I don't know all the details behind their work. Am I not trading their privacy? Do I really know if they aren't selling my data my preference with another partner? Do I want to pay $$ for social network? I have to weigh what justifies cost for me; most of my friends won't pay for an account for Facebook, and because I enjoy having an online social network with my real life friends, I am okay for as long as Facebook doesn't sell my name to advertiser (they can track my browser history for sure and I know they do). I accept the risk and I keep a close eyes on my online activity so nothing backfires on me.
Personally, I always wanted to see a site that has ads and is free to read, but charges a small fee to create an account - just to see if it would help reduce trolling and sock puppets.
Or The WELL, which has the best interface hands down of any social network -- but it's filled with a homogeneous paste of same-aged, same-politics, same-favorite-Dead-live-bootleg Classic Nerd-Hippies.
Not necessarily. I'd make some comment about people's price elasticities (or maybe "people overvalue free"), but I'm not exactly sure what it would be.