They could eventually use these as order pick-up points for customers or launching points for drone deliveries. The biggest pain when using Amazon is having to worry about the package getting stolen or going and tracing it down at the shipping office. I'd rather just drop by the Amazon store on my way home from work get the package and be on my way.
If they wanted to do this, they wouldn't start it in a location where parking is a pain (which it kinda is in UVillage) and where retail space is really expensive. Better to go somewhere with cheaper space and a more central location. So that's definitely not the plan.
I'm not disagreeing that they need an alternative to delivery, and they know it. That's why they've been trying stuff like Amazon Lockers (in 7-11s and such) and why they're working on the drone delivery which could adapt to when you're home.
While it certainly conjures up negative associations for me - I would actually be in favor of a process with similarities to a drive-thru for pick up of online orders.
It may be nice to go inside and browse, but the experience in entropy that is now making even a minor purchase at Apple stores has me in avoidance of them.
I'm sure they thought about it, then realized that shipping from the fulfillment center to the bookstore wouldn't be all that cheaper than just doing home delivery.
They'd have to either use drones, or do constant runs from fulfillment centers to bookstores to make it significantly faster than the same-day / second-day delivery you already get with prime.
