I've seen variations of this line so often from incumbents

  "Oh, some Apple folks", he addressed us in a condescending tone"

I remember reading an account about NVIDIA from its Riva-128 days very early on where the incumbent 3DFX (later acquired by NVIDIA) came over to their booth with a condescending tone, and the Riva made 3DFX's flagship product look like a toy

It's always the damn condescension, it seems to trigger greek tragedy endings and honestly world changing products -- the Mac, the GPU, it's always some asshole disrespecting an underdog to the point of rage